When I saw it for the first time last week, I was really struck by the poster for the West End debut of the musical Urinetown. Why? Because it didn't look like a theatre poster. It looked like a movie poster. In point of fact, it looked to a certain degree like the poster for Star Trek: Into Darkness, which owed a debt to the poster for The Dark Knight Rises. Many movie posters are endlessly iterative and imitative, …
SOURCE: Howard Sherman at 01:12PM on November 14, 2013