The critical importance of data is fresh in the news with the release of the NEA's 2012 Survey of Public Participation in the Arts. You may have noticed in particular these dismaying findings: "Musical play attendance saw the first significant drop since the 1985 SPPA: a 9 percent rate of decline from 2008 to 2012. [...]
SOURCE: Theatre Communications Group at 02:10PM on October 3, 2013