I believe the first job of any arts marketer is avoiding disaster. Marketing can't make art a "hit". Only the art can do that. But I've learned from experience that what effective marketing can do is create a ticket sales/audience...      Related StoriesMy tools of the trade - Pro/Con ListJournalism versus StorytellingThe Hollywood Approach to Arts Marketing 
SOURCE: Mission Paradox at 08:33AM on September 16, 2013