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Broadway's Answer to Justin Bieber and One Direction: Smells That Sell by Jonathan Mandell

The news that both Justin Bieber and the boy band One Direction have launched their own lines of perfumes  is not just odd, embarrassing and baffling. It’s also inspiring. If these very rich performers’ very smart handlers have discovered fragrances as a revenue source worth exploiting, why can’t Broadway get hot on the scent as […]

SOURCE: New York Theater at 4:18pm on August 28, 2013

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