Broadway Stars Broadway Stars

News Link: New Marketing Approaches for Performing Arts Organizations by [email protected] ( )

There's an advertising truism that has been attributed to a couple of early successful merchants:"Half the money I spend on advertising is wasted; the trouble is I don't know which half.Finding out which advertising works is important for marketing.  This link reports research showing the much greater effectiveness of advertising on Facebook than the NY Times online.  At least, for right now.http://www.capa…

SOURCE: Stage Money at 10:39AM on July 26, 2013

« Back to BroadwayStars