Well, not a recipe that always works. As the Variety link notes, although the last season saw five successes following the formula of star performers in a limited run, four other productions following the recipe failed to recoup, including Alec Baldwin in Orphans, Scarlett Johansson in Cat on a Hot Tin Roof, Katie Holmes in Dead Accounts and Paul Rudd in Grace.http://variety.com/2013/legit/news/for-broadway-p…
SOURCE: Stage Money at 12:45PM on July 12, 2013