According to news reports, winning a Tony has a positive effect on a show's box office.http://www.greenfieldreporter.com/view/story/fe4b45f7e9964fc5a18893c96bb47d37/AP-US--Theater-Tony-Award-BounceNote, however, that statistical research by university economists shows no evidence that winning a Tony award has a positive effect on length of run, as reported in Stage Money.net previously, here.
SOURCE: Stage Money at 09:57AM on June 26, 2013