In dial testing, audience members are given small electronic devices with a dial. They are asked to turn the dial up or down as their interest in a presentation mounts or wanes. The enterprising Broadway and off-Broadway producer, Ken Davenport, is using dial testing in the out-of-town tryout of a new musical, as reported in the New York Times.http://theater.nytimes.com/2013/06/26/theater/dialing-up-a-hit-influence-o…
SOURCE: Stage Money at 10:45AM on June 26, 2013