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Cultural Tourism Asset Survey by Bt

Over the next several weeks, Choose Chicago is launching a project with Civic Consulting Alliance to inventory Chicago's cultural assets and to ultimately develop a positioning strategy to frame Chicago as a cultural destination. This process will analyze assets by number of attendees and highest spending level; whether assets will attract new tourists, extend tourist visits, or increase average daily spend; summariz…

SOURCE: Collective Leverage at 1:24pm on May 16, 2013

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