Ownership
Marketing is about leveraging assets. The trick is that in order for something to be an asset, you have to own it. For example, you own the emails and direct mail address that were given to you. Obviously you don't...
Marketing is about leveraging assets. The trick is that in order for something to be an asset, you have to own it. For example, you own the emails and direct mail address that were given to you. Obviously you don't...