PRs rejoice! The Twitter critics are here, and they love your new movie
My favourite Broadway story is of the late theatre producer David Merrick. Annoyed by poor reviews for one of his productions, he used the phone book to find a bunch of people with the same first and last names as the main New York critics, wined and dined them, gave them best seats in the house, and asked them for their reactions to the show, which, surprise surprise, were very positive. He then plastered their word…