PRAGMATIC: Art Is For Lovers
RVCBard has a great post on writing theater for fandom. Meanwhile, Seth Godin is writing about creating products for customers who care. These are related ideas, in my mind. If you're going to imagine someone outside of yourself engaging to the work you create, you should imagine someone incredibly excitable and passionate -- who, given the right consumption, will come out swinging for you. That's all. Go rea…