Theatre For Thought, December 1, 2012
THE WICKED WITCH OF THE WEST ENDjoel fishbaneStop me if you've heard this one. A Producer, a Marketer and a Quantitive Analyst walk into a bar. "I want to produce a hit show," says the Producer. "No problem," says the Marketer. "We just need to take a known product that appeals to children while touching the nostalgia lurking within all middle class adults." The Quant promptly crunches some numbers. "You've got a cho…