Mamma Mia!, Novello, London
Novello, London: "You already know you're gonna love it!" proclaims the brilliant advertising slogan, summing up in just seven words both the enduring appeal of Mamma Mia! and its ongoing success. It has, of course, also spawned any number of imitators in the formula of creating an original musical out of an old pop catalogue, not least from Mamma Mia!'s own producer Judy Craymer who is now shephe…