PRAGMATICS: Too Culturally Relevant?
As a producer, you want to stay culturally relevant with the work you're producing. But maybe there's such a thing as being too culturally relevant? At least when it comes to marketing. Above is a photo on the Occupy Wall Street. The police are standing next to an ad for "Byzantium Security", which has that reference to the 1% "that matters," clearly intended as being provocative. If you go to the website, you see t…