More than 55,000 Facebook users "like" the new Broadway musical "Sister Act," which, like most major theatrical productions today, has its own page, as well a Twitter account (1,300 followers), YouTube channel (30,000 uploaded views) and set of apps. (Photoshop your face into a nun's wimple and win free tickets!)
SOURCE: The New York Times at 07:15PM on April 18, 2011