Isaac thinks about the "free download" approach to getting people hooked in your creative offering: The question it seems to me is not what is theatre's equivalent of the free download? The question is what do we do given there can't be a theatrical equivalent of the free download? I don't know if we don't have an equivalent of the free download. Musicians are willing to give away free tracks because they know that…
SOURCE: CultureFuture at 10:50PM on March 17, 2012