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KONY 2012 (Part 1: Social Media Case Study) by Rebecca Coleman

This past week, the world witnessed what is likely the most powerful social media campaign to date. In case you were under a rock (meaning, you’re not on Facebook), here’s what happened. On Monday, March 5, this video was uploaded to YouTube. Simply called Kony 2012, it was a 29-minute film by Jason Russell, for [...]

SOURCE: Rebecca Coleman at 9:44pm on March 12, 2012 ☆ ⚑

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