Last month, MarketingProfs presented the results of some research that showed Gen Y consumers won’t make purchasing decisions without consulting user generated content (UGC). Interestingly, they frequently trust the opinions of strangers over that of family and friends. Millennials want to hear from friends and family, but when spending money is at issue, the opinions [...]
SOURCE: Butts In The Seats at 12:14AM on February 9, 2012