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Nontraditional Route For James Frey Book by Julie Bosman

James Frey has avoided traditional publishers with his next novel, "The Final Testament of the Holy Bible," the story of a modern-day Jesus that his publisher, the Gagosian Gallery, predicted would be "the most compelling and provocative work of his career."

SOURCE: The New York Times Subscription at 3:15pm on March 14, 2011

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