These days, when a new Broadway show is announced, you can expect a Facebook fan page and Twitter account to follow, often even on the same day. It seems that once the account is made, marketing teams sometimes struggle with how best to use it. Short-lived shows like Ragtime, Elling, and The Scottsboro Boys had Facebook and Twitter pages, but they clearly didn't help with ticket sales. A few months ago, Chicago annou…
SOURCE: Pataphysical Science at 11:01AM on January 31, 2011