Todrick Hall on Making His New Off-Broadway Musical Midnight Go Viral
"What I know how to do is make things go viral," Todrick Hall tells Broadway.com Editor-in-Chief Paul Wontorek, speaking to the nontraditional marketing approach behind his new original musical, Midnight. "I wanted to see if there was a way to make a show go viral in 2026." The word-of-mouth strategy proved effective, as the off-Broadway show recently extended at the Daryl Roth Theatre through January 3, 2027. Hall…