If Subscriptions Are Dying, Are We the Ones Killing Them?
Declining full season subscriptions look like a shift in what patrons want. Look closer, and it’s usually a shift in what we’ve been selling them.
Today is Thursday, October 1, 2026 Preview: 860 Broadway Baby Birthdays: Christian Borle Esai Morales Yvette Freeman Christine Andreas Lynn Ahrens Richard Council Stephen Collins Raul Aranas Edward Villella Julie Andrews David O'Brien Richard Harris Dalton Dearborn George Peppard Laurence Harvey Ed Setrakian Tom Bosley James Whitmore Lonny Chapman Walter Matthau Dort Clark Rudy Bond Everett Sloane George Coulouris Richard Loo Stanley Holloway Michael Strange Joe Dulude II Peggy Longo Erica Yohn Sarah Drew Sean McNall Charles Edwards Wendy Burge Natalia Nogulich Janie Sell John Lewin William Woodman Alan Styler Jessie Mae Robinson Michael Goodliffe Irwin Kostal Wesley Wilson