Study Finds Younger Audiences See Broadway as Undervalued, Not Overpriced
A new study suggests Gen Z and Millennial theatergoers are willing to spend far more on Broadway than they currently do.
Today is Wednesday, July 8, 2026 Broadway Baby Birthdays: Pamela Jane Henning Billy Crudup Marcus Chong Ted LeFevre Valarie Pettiford Kevin Bacon Anjelica Huston Stan Lathan Jeffrey Tambor Dorothy Frank Marcia Rodd Steve Lawrence John Pascal Barbara Loden Mark Herron Robert White Paul E. Richards Ann Thomas Craig Stevens Pamela Brown Faye Emerson Glenn Langan Walter Kerr Gertrude Niesen Louis Jordan Hank Henry Melville Ruick Harry Von Tilzer Jerry Belson Ann Whitlow Brown Rocky Carroll Raffi Huston David Berry Polly James Del Green Robert F. Panara Maurice Rosenfield Eddie Davis Catrice Joseph