By revenue, the nonprofit arts sector is small — about $73 billion in organizational spending compared to $1.17 trillion in total US arts and cultural production. Disney's annual revenue alone is larger than every US nonprofit cultural institution in the country combined. But the map of audience shows something entirely different. The post So Just How Big is the Culture Audience? (comparisons that may make you reth…
SOURCE: ArtsJournal at 06:20PM on May 6, 2026