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Doubling The Yield Vs. Doubling The Land You Have by Joe Patti

Seth Godin made a post last week that aligns with the idea that it is easier and cheaper to retain a following rather than constantly trying to acquire new customers. Aubrey Bergauer will often post on social media about the issue of audience churn in the arts along these same lines. Godin uses a slightly ... Read more

SOURCE: Butts In The Seats at 02:32AM on May 15, 2025

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