Broadway breaks tradition to reach Gen Z with viral campaigns and low ticket prices
Broadway and off-Broadway shows such as "All Nighter" are bringing influencer marketing to NYC productions. And young audiences are following.
Today is Monday, July 27, 2026 Broadway Baby Birthdays: Jason Zimbler Michelle Blakely Simon Jones Maureen McGovern Barbara Ferris Vincent Canby Norman Lear Garry Davis Beatrice Pearson Michael Evans Tyler Carpenter Keenan Wynn Miles White Gusti Huber Liam Redmond Ross Alexander Joseph Moncure March Kate Drain Lawson Judith Lowry Donald Crisp Frank Shannon Alexandre Dumas, fils Thayne Jasperson Robert L. Freedman Roxanne Hart Lanny Flaherty Woodie King Don Galloway Tony Tanner Marc Wilkinson Henry Le Clair Anton Dolin Maurine Dallas Watkins