Colleen Dilenschneider and the folks at IMPACTS Experience laid out some interesting data about audience sustainability for different types of cultural organizations. (subscription required) They look at negative substitution trends as well as the engagement cycle for different types of cultural entitites. If you are asking, "Okay, so what is negative substitution," IMPACTS explains it ... Read more
SOURCE: Butts In The Seats at 09:06PM on February 10, 2025