How Jay-Z's Roc Nation made the Super Bowl halftime show cool again
The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. That evolution hits at how much of a spectacle American sports have become, with the NFL title game at the center of it all. But even with all that pomp and circumstance, Super Bowl halftime has often been a ...