Netflix's latest pitch: 'Squid Game' tracksuits, sneakers and whisky
LOS ANGELES " In the Korean-language Netflix megahit "Squid Game," debt-ridden people take part in a deadly competition " lying, cheating and killing one another for a life-changing pot of money. How is the streamer promoting the second season of such an anti-capitalist show? By selling merchandise, of course. Retailers and brands including Puma, Johnnie Walker and shoe-maker Crocs are hoping ...