Seth Godin recently wrote about how, as an MBA student at Stanford, he went into an interview with the CEO of Activision waving a Harvard Business Review (HBR) article and claiming Activision was in danger of succumbing to the Marketing myopia described in the article. Godin says he was just about to be thrown out ... Read more
SOURCE: Butts In The Seats at 01:24AM on November 13, 2024