Paramount+ is buying up more real estate in Roku City to promote SpongeBob SquarePants ahead of the popular series' 25th anniversary. Paramount and Roku have partnered on an immersive campaign that will include an animated vehicle parade on Roku's screensaver, Roku City, featuring SpongeBob, Patrick Star and Squidward, traveling in front of some of Bikini […]
SOURCE: The Hollywood Reporter at 09:00AM on July 10, 2024