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The Best Laid Audience Development Plans Oft Go Astray by Joe Patti

Continuing from yesterday's post about the Wallace Foundation's evaluation of their five year audience building and sustainability initiative, In Search of the Magic Bullet, the best summary of the findings was report author Francie Ostrower's statement: …our analyses highlight that expanding audiences may happen, but not necessarily on the organization's original terms. An overarching message to ... Read more

SOURCE: Butts In The Seats at 06:42AM on June 19, 2024

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