Earlier this month, Colleen Dilenschneider's team at IMPACTS released some interesting insights about what features of memberships and subscriptions most appeal to different groups. (subscription required) For instance, people born before 1980 prioritize: free admission, priority access, members only functions, advance notice of upcoming activities, and member subscriber discounts, in that order. Those born after ...…
SOURCE: Butts In The Seats at 01:42PM on May 21, 2024