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Podcast Advertising Growth Slowed in 2023, But This Year Looks Better So Far by Caitlin Huston

After many years of double-digit growth, U.S. podcasting advertising revenue growth slowed down in 2023. But there is hope ahead. Per a new Interactive Advertising Bureau study, released Thursday and prepared by PricewaterhouseCoopers, podcast advertising revenue in the U.S. increased 5 percent to $1.9 billion in 2023, due to an overall challenging ad market that […]

SOURCE: The Hollywood Reporter at 11:30AM on May 9, 2024

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