While it has sort of been generally known that visitors to arts and cultural organizations aren't fully aware of whether the organization is a non-profit or not, Colleen Dilenschneider recently posted research that qualifies just how few visitors are able to make that distinction, (subscription required) what the implication of that lack of knowledge is, and how to reverse that perception. Basically, even the discipl…
SOURCE: artshacker.com at 12:14PM on October 25, 2023