Eight weeks ago, Broadway marketer Whitney Britt of the brand partnership group Two Dog Circus got a text from the Brooklyn Nets. As part of the NBA team's Black History Month commemoration, they were planning to host a themed night for each of the seven home games in the month of February. For example, one […] The post With an ode to Black Broadway at an NBA game, Broadway reaches an untapped audience: sports fans…
SOURCE: Broadway News at 12:02AM on March 3, 2023