February 23, 2023: Theatre Yesterday and Today, by Ron Fassler Today is the anniversary of when the 1979 musical Sarava, "the new hot musical" as it was billed, reluctantly opened on Broadway. Reluctantly, because the producers had hit upon a scheme by which they ran ad nauseam a television commercial that made the show out to be sexy and fun and was bringing in paying customers without the benefit of any reviews.…
SOURCE: ronfassler.medium.com at 02:42PM on February 23, 2023