In an increasingly visual media world, creating the right look - the right brand - can spell success or disaster for any product. Simply put how something looks can translate to big business or epic failure. Theater has been in this game for decades, long before clicking, trending, etc. A great piece of show art can generate ticket sales, and, importantly, merchandise sales, where happy theatergoers become walking bi…
SOURCE: www.jkstheatrescene.com at 06:30AM on February 15, 2023