Seth Godin made a post about leveraging the power of word of mouth by incentivizing sharing with friends. Krispy Kreme grew to become a doughnut behemoth in the US. The formula was simple: Scarce supply, high short-term taste satisfaction, and a dozen priced almost the same as just four. As a result, most people bought ... Read more
SOURCE: Butts In The Seats at 01:24AM on May 18, 2022