I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we've had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media. I've written a number …
SOURCE: artshacker.com at 03:00AM on February 16, 2022