Nod to Artsjournal.com for posting David Rohde's examination of how viewing new ticket buyers as donors immediately after their attendance experience is extremely detrimental to arts organizations. He specifically addresses how the Metropolitan Opera's use of telemarketing in this manner is leading to its demise, but they are not the first or last arts organization ... Read more
SOURCE: Butts In The Seats at 02:48PM on May 19, 2021