Everything needs to be marketed. You. Your show. Even NYC. And, thankfully, NYC is going to spend $30mm on a massive marketing campaign to encourage tourists to come to NYC.  Since those tourists represent 65% of the Broadway audience, this is a big boon to Broadway.  By NYC shouldering some of the load, it will take some ... read more
SOURCE: The Producer's Perspective at 11:00AM on April 27, 2021