When you open a show on Broadway, a pre-existing brand is important and essential. Because when faced with a high-priced decision in a competitive market, a consumer will always, ALWAYS choose what they are more familiar with. End of play. (BIG DISCLAIMER: a brand helps you build an advance, and gives you a head start against your ... read more
SOURCE: The Producer's Perspective at 11:00AM on February 25, 2021