Yes, it's partly because of TikTok and the world of duets, collaborations, and free-flowing (but in this case, very directed) creativity. But it's so much more: "Averno [is] the setting of a sprawling, cross-platform universe over TikTok (125,000 followers), Instagram (47,000 followers), Spotify (1.4 million streams), YouTube, Twitter and Tumblr. It encompasses podcasts, livestreams, novels and shor…
SOURCE: ArtsJournal at 11:30AM on January 17, 2021