The drivetime listeners are gone, sending NPR's radio ratings into the sub-sub-basement. Yet NPR is reaching 10 percent more people than at the same time last year. What gives? "Bringing a younger, more diverse audience into the NPR fold means reaching listeners on the platforms they're already on " whether that's putting podcasts on Spotify, music […]
SOURCE: ArtsJournal at 04:24PM on August 23, 2020