How 'Wicked' Cast Its Spell by Brooks Barnes
The Broadway musical took a page from Hollywood, turning a troubled show into a marketing machine.
Today is Friday, June 26, 2026 Broadway Baby Birthdays: Rita Pietropinto Chris O'Donnell Kevin Adams Miller Wright Joseph Kolinski Bill Kux Patti Allison Joyce Ebert D.D. Ryan Barbara Brady Eleanor Parker Sara Anderson Frances Rowe Joseph Downing Hugh Cuénod Gerald Oliver Smith Octavus Roy Cohen Sidney Howard Jeanne Eagels Lee Simonson Mitchell Lewis Ernest Torrence George C. Pearce E. M. Kimball Ariana Grande Sean Hayes Peter Crombie Peter Gorwin Mary E. Baird Marianne Selbert Luis Valdez Bill Davis Jr. Ed Kovens Josef Sommer Dick Smith Leonid Hambro Beta Rothafel Albert Stillman Pearl S. Buck