Collen Dilenschneider is increasingly becoming my go-to source for general data about audience behavior in relation to pricing. Last month, she posted about the perception and attitudes free, discounted and full price engenders among attendees. She had previously written, and summarizes in this recent post, that discounts tend to bring people who are already engaged ... Read more
SOURCE: Butts In The Seats at 11:03PM on March 4, 2020