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Study: Does A Company's Political Advocacy Affect Consumer Behavior? Yes. But… by Artsjournal

That a company engaged in conservative or liberal political activity did not affect Republicans' opinions of that company, but it did for Democrats. (As previously reported, Democrats didn't care one way or another if a Jones Corp engaged in liberal activities.) That means the 33% drop in opinion when Jones Corps engaged in a conservative […]

SOURCE: ArtsJournal at 08:18PM on February 19, 2020

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