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Disney's "Hamilton" Movie Strategy: A Lucrative New Franchise by Artsjournal

The modern retelling of founding father Alexander Hamilton's life is a full-blown cultural phenomenon, one that has rolled out like a well-planned military campaign. The target? The hearts and minds of America, and the world, as part of that thing every studio executive wants: hilariously lucrative branded IP. " IndieWire

SOURCE: ArtsJournal at 01:28PM on February 7, 2020

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